Honest Medicine Communications with Julia Schopick: Radio & Online Promotional Coaching for Authors

Honest Medicine Communications: Marketing Strategies for Authors

 

Many of you know me as the author of the book, HONEST MEDICINE, which has been an Amazon.com bestseller for 5 years. I attribute the book’s success to three promotional strategies I have developed and applied over the years. This experience has been so gratifying and inspiring that I want to share these strategies for success with authors and aspiring authors—especially those who want their works to make significant difference to our world.

Learn about my new marketing service for authors!

With this new service, I am returning to my “PR ROOTS”:

I have been a public relations consultant for professionals and private practitioners since 1985. My clients have been experts in their fields. With my expertise they have become better known to their potential clients and patients, and have built their professional practices.

Does Radio Sell Books? Cathy Lewis Interviews Julia Schopick

In May, 2015, I was interviewed by publicist Cathy Lewis (C.S. Lewis Publicity) about whether or not radio sells book. Of course, my answer was a resounding YES!  Here is that interview.

Does Radio Sell Books?

May 9, 2015  by  Cathy Lewis

Q & A with Julia Schopick, Amazon.com bestselling author of HONEST MEDICINE: Effective, Time-Tested, Inexpensive Treatments for Life-Threatening Diseases.

Is TV a better platform than radio for selling books? Many of my authors ask me. So I asked Julia Schopick, bestselling author of the book HONEST MEDICINE, to talk about WHY she feels RADIO is the best way to promote and sell books. I think you’ll find her answers fascinating.

Q: You’re a huge fan of being interviewed on radio. Why?

A: Even before my book was published, I knew I wanted radio to be the main means of getting my message out there. I’m a long-time fan of talk radio, because it gives the guest time to tell a story. Stories are what make that connection to the listener, and that’s what sells books. Television, on the other hand, is more about a sound bite. Also, unless you’re a New York Times bestselling author with a very topical message and a big publishing house, it’s hard to get booked. If you do, chances are you’ve got a few minutes at most. That’s not enough time to say very much.

10 Hints for Being a Great Radio Interview Guest

My aim when working with my clients is to coach them so that they will be in-demand talk show guests who will be invited back again and again. I have developed a few key rules to guide my clients. I hope you will find them helpful.

1) Whenever possible, conduct your interview from a land line phone. Never, ever use a cell phone – unless there is no other option. Show hosts detest cell phones.

Please contact me separately about Skype interviews.

2) If you have call waiting, deactivate it before the interview.

a) If you are calling in to the station, press *70 before the call. (You will hear two quick beats, then the dial tone.)

b) If the station calls you, ask for a moment to deactivate call waiting. Press FLASH, then *70. (Again, you’ll get two quick beats, then the dial tone.) 

3) Make sure you’ve prepared some Questions and Answers for your interviewer. Remember, most hosts will not have read your book, so this step is crucial. During the interview, have your Q&As in front of you, along with a “cheat sheet.” On each, write the name of your host/interviewer, so it will be foremost in your mind. Don’t use his or her name with every answer, but do use it liberally.

NOTE: During my coaching sessions, I help my author/clients to prepare Q&As and a Cheat Sheet.

 

My Three-Part Column Featured by ACAM

 

 

 

 

I was honored that ACAM (The American College for Advancement in Medicine) featured a three-part column by me in their weekly newsletter, "The Brief," in January of this year.

For those of you who don't know about ACAM, it is a well-known organization whose members are all integrative medical practitioners.

The title of my series was "How Should I Promote My Book?" and the three columns taught practitioners the value of LEAVING COMMENTS ON OTHER PEOPLE'S BLOGS, which I believe it one of the most UNDERutilized ways to promote one's expertise -- and one's books. It is one of the most effective promotional efforts I use when promoting my book, HONEST MEDICINE.

Here is Executive Director Michael Boutot's introduction to my series: