Honest Medicine Communications with Julia Schopick: Radio & Online Promotional Coaching for Authors

Honest Medicine Communications: Marketing Strategies for Authors

 

Many of you know me as the author of the book, HONEST MEDICINE, which has been an Amazon.com bestseller for 5 years. I attribute the book’s success to three promotional strategies I have developed and applied over the years. This experience has been so gratifying and inspiring that I want to share these strategies for success with authors and aspiring authors—especially those who want their works to make significant difference to our world.

Learn about my new marketing service for authors!

With this new service, I am returning to my “PR ROOTS”:

I have been a public relations consultant for professionals and private practitioners since 1985. My clients have been experts in their fields. With my expertise they have become better known to their potential clients and patients, and have built their professional practices.

My Three-Part Column Featured by ACAM

 

 

 

 

I was honored that ACAM (The American College for Advancement in Medicine) featured a three-part column by me in their weekly newsletter, "The Brief," in January of this year.

For those of you who don't know about ACAM, it is a well-known organization whose members are all integrative medical practitioners.

The title of my series was "How Should I Promote My Book?" and the three columns taught practitioners the value of LEAVING COMMENTS ON OTHER PEOPLE'S BLOGS, which I believe it one of the most UNDERutilized ways to promote one's expertise -- and one's books. It is one of the most effective promotional efforts I use when promoting my book, HONEST MEDICINE.

Here is Executive Director Michael Boutot's introduction to my series:

How Should I Promote My Book? (The First Column in a Three Part Series)

The first column in my 3-part series for ACAM, Part 1, was titled, "How Should I promote My Book?". In this introduction, I tell WHY you will need to promote your book online -- and I give you the first steps for doing it.

Here's how the column begins:

I can't count the numbers of times integrative doctors—friends, clients and colleagues alike—have expressed shock that the books they've worked so hard to write haven’t sold. They hoped the information in their books would help readers throughout the world. And yet, they've had very few sales.

Part 3 of my ACAM Series

Part 3 of my ACAM series, which ran on January 28, 2014, gets into the nuts and bolts of leaving outstanding comments on other people's blogs. From this column:

 A Template for Leaving Comments:

1. Start with an emotional connection to the topic. You may want to start by thanking the writer or poster. Be sure to show that you understand the problem, concern or issue expressed in the article.

For example, my comment about the New York Times article, “The Boy with a Thorn in His Joints” starts with a statement that shows my connection with and empathy for the ordeal these parents went through in their odyssey:  “I was very impressed by Susannah Meadows' account. . . . .” See my comment here.

What Makes a Blog Comment Great??

More and more people are beginning to see leaving comments on other people's blogs as a great marketing opportunity. I recommend it highly and credit it with building my medical advocacy blog HonestMedicine’s visibility and name recognition. As I have pointed out before, my blog comments have brought the site lots of attention, including this article about it here, and recognition for being a healthcare hero. You can’t imagine how happy that made me!

Soon I was being interviewed about my success with promoting HonestMedicine this way, and was asked to teach a class on the topic. As more people learned about my success with this promotional method, they would often ask me HOW, exactly, to write blog comments that get great results.

The truth is, lots of people have written about this marketing technique. But most of these bloggers write about blog comments solely as a way to bring traffic to one’s site.

I am essentially advocating the same thing: My blog comments also bring traffic to my site -- and to my clients’ sites. BUT THERE IS ONE BIG DIFFERENCE. Most online marketing experts consider getting people to visit

Authors & Professionals: Promote Your Ideas By Leaving Comments on Other People's Blogs!

Introducing: A Great Way for Experts (including Authors and Private Practitioners) to Promote Their Important Messages Online and Help Change the World!

When I first became a Public Relations consultant, just over 25 years ago, people were not using the Internet for anything more than research. Back then, scholars were the web’s primary users.

So, when I started my PR consulting business, I helped my clients (mainly private practitioners and other professionals and experts -- the “little guy" and "little gal”) -- to promote their practices by getting them targeted placements before their target markets. I got them speaking engagements before community and professional groups their target markets attended; TV and radio appearances their potential clients and