If you're an expert who wants to learn how to showcase your expertise online, join WebBasedPR's Julia Schopick for a class at the Latin School of Chicago’s Live and Learn program. This one-session class, “Web-Based PR: Communicate Your Expertise to Your Market Via the Internet,” will take place on Wednesday, November 7th from 6:30 to 9:00 pm at the Latin Upper School, 59 W. North Boulevard. The course fee is $40.
Ms. Schopick points out: “So many people who are real experts -– including authors, professionals of all kinds, and private practitioners -- have important messages that they want the public to know about. Unfortunately, they concentrate mainly on the mainstream media, and often ignore some very wonderful and effective online promotional methods -- simply because they don’t know how to use them.”
In this hands-on, interactive class, attendees will learn exciting new ways to promote themselves as experts online, including:
• How to create an expert’s blog or website with lots of good information
• How to identify blogs that their potential customers, readers and clients will visit
• When and how to leave well-crafted, attention-grabbing comments on those blogs that will establish them as experts
• How to conduct audio interviews for their websites that will establish them as experts
Says Ms. Schopick, “These online promotional methods have been very effective in promoting my own blogs, as well as my clients’ websites. I am delighted to be sharing these techniques with other experts.”
WebBasedPR's Julia Schopick has been a public relations consultant in the Chicago area for 20 years. During that time, her clients have included experts of all kinds, including physicians, holistic health practitioners and authors. Her articles have appeared in numerous professional publications and she has been a featured speaker for Office Depot's Web Cafe.
Ms. Schopick's online promotional efforts have made her medical advocacy blog, Honest Medicine, an award-winning website, that has been written about and linked to by many extremely well-known blogs.
You may register for this class online, or by calling Live and Learn at (312) 582-6035.