Web Based PR: Communicating Your Expertise to Your Market Via the Web

Blog Comments Go to the Next (Web 2.0++) Level!!

As regular visitors to both of my blogs know, I am a huge proponent of leaving information-packed, compelling comments on other people’s blogs, as a way of marketing your own expertise. As I have written before (here and here, for example), my comments have brought lots of recognition to my medical advocacy blog, www.HonestMedicine.com, including:

• Articles and blog postings that have been written about HonestMedicine

• Winning an award from the wonderful folks at Health Central

              and

• Being quoted in an article that was syndicated nationwide. (Only the abstract of the article itself may be found on the Chicago Tribune website -- see previous link). But, a few examples of how the article appeared in syndication are here, here and here.)

Recently, a comment I left on the Wall Street Journal's small business blog, Independent Street, brought a wonderful, very new kind of response! Brent Leary, the business consultant who was featured in the WSJ posting, titled "What's Your Google Quotient?," gave my comment (and me –- and by extension, my blogs) special recognition in two places:

• In an article Brent wrote ("Win Friends and Influence People, Version 2.0") for BlackEnterprise.com

But, for me, this is the truly exciting part:

• Brent showcased my comment in his regular radio show, “Technology for Business Sake,” a weekly radio program heard on 1160am in Atlanta, as well as on BusinessTechnologyRadio.com.

First, you may read Brent’s article (the link is above), in which he wrote that my comment exemplified Dale Carnegie’s maxim, "Make The Other Person Feel Important and Do It Sincerely":

Here is what Brent wrote about my comment:

"I was recently featured in a short post on The Wall Street Journal’s blog where I talked about a few ways to raise your "Google Quotient." It was nice to have my opinions featured like that, but the real pleasure for me was provided by Julia Schopick. I had never met, e-mailed, or spoken with Julia, but that didn’t stop her from thanking the WSJ folks for writing about me. Apparently after reading that post she Googled my name, found my blog, and learned of a service I wrote about that helped her provide better service to her clients. She didn’t have to do that as I am a complete stranger to her, but her doing so really made me feel great. And I let her know so by leaving a comment on her blog."

I was SO touched!

And here is what Brent said about my comment on his radio show. (Brent, I hope you won’t mind that I edited your very kind comment about me from the larger audio file! But I do encourage people to listen to your entire show online at the above link.)

Thanks, Brent, for taking the beauty of leaving blog comments to a new – Web 2.0 level!

♣ To learn more about Web 2.0, read this article by Tim O’Reilly, the person who coined the phrase in 2005.

♣ Other Articles About Leaving Comments on Other People’s Blogs: 

♦ Honest Medicine on the Blogs

♦ Why Communicate With Your Market Via the Web?

♦ What Makes a Blog Comment Great?

♦ Is the Timing of Your Blog Comments REALLY So Important?

♣ Brent's Company Website: CRM-Essentials.com

♣ Brent's Company Blog

May, 2007: WebBasedPR’s Featured Articles and Interviews

This month, WebBasedPR is proud to feature 4 of its most popular articles and interviews:

1) Julia Schopick a Featured Speaker for Office Depot’s Online Web Café – I had the honor of being featured as the guest expert on a recent Office Depot online Web Café, Showcasing Your Expertise Via the Web, where I was interviewed by the wonderful Nancy Michaels of Nancy Direct. Learn more about this Web Café and listen to it online.

2) Why Communicate With Your Market Via the Web? – Be ahead of the curve by learning about cutting edge techniques for reaching your target market(s) through online conversation.

3) Who Is Your Target Market? The Most Important Question for the Expert to Answer Before Beginning Promotional Efforts – How to know who your ideal customers and clients are BEFORE you start your marketing efforts!

4) Experts’ Blogs and Websites – What Makes an “Expert’s Website”? What features should it have? Read this article to find out.

Julia Schopick a Featured Speaker for Office Depot’s Online Web Café

I had the honor of being featured as the guest speaker on a recent Office Depot online Web Café, Showcasing Your Expertise Via the Web, where I was interviewed by the wonderful Nancy Michaels of Nancy Direct.

Among the Topics We Covered:

• Why online public relations is one of the best ways to showcase your expertise to your market

• How to utilize Web-based PR techniques effectively -- on websites and blogs

•  Actual Web-based PR techniques, including interviews with experts, and comments left on blogs

• Differences and similarities between websites and blogs

• What kind of website or blog should an expert have?

• Why leaving comments on other people’s blogs is so powerful

• How to decide which blogs are the right ones for leaving your comments

• What is SPAM? -- and how to avoid spamming

AND MORE!!

Listen to the audio and watch the slides

Read the highlights of the presentation

ENJOY!

Web Based PR Featured in Audio Interview By Nancy Direct

I was recently interviewed by the the wonderful Nancy Michaels, for her Nancy Direct Program, on the topic of Web Based Public Relations. For almost an hour, Nancy and I talked about how experts can showcase their expertise to their clients and potential clients via the Internet.

Of special interest, we discussed new ways of promoting yourself as an expert by leaving comments on other people's blogs, and by interviewing other experts for your own blog or website.

CLICK HERE to listen to the interview.

CLICK HERE to read the Questions and Answers. But please note that Nancy and I did NOT stick to this script, and that there's lots more information in the actual audio!

I hope this audio will give you lots of tips about all of the untapped and underutilized online avenues available to you for letting others know that you're an expert!

Enjoy!