I had the honor of being featured as the guest speaker on a recent Office Depot online Web Café, Showcasing Your Expertise Via the Web, where I was interviewed by the wonderful Nancy Michaels of Nancy Direct.
Among the Topics We Covered:
• Why online public relations is one of the best ways to showcase your expertise to your market
• How to utilize Web-based PR techniques effectively -- on websites and blogs
• Actual Web-based PR techniques, including interviews with experts, and comments left on blogs
• Differences and similarities between websites and blogs
• What kind of website or blog should an expert have?
• Why leaving comments on other people’s blogs is so powerful
• How to decide which blogs are the right ones for leaving your comments
• What is SPAM? -- and how to avoid spamming
Listen to the audio and watch the slides
Read the highlights of the presentation