Web Based PR: Communicating Your Expertise to Your Market Via the Web

May, 2007: WebBasedPR’s Featured Articles and Interviews

This month, WebBasedPR is proud to feature 4 of its most popular articles and interviews:

1) Julia Schopick a Featured Speaker for Office Depot’s Online Web Café – I had the honor of being featured as the guest expert on a recent Office Depot online Web Café, Showcasing Your Expertise Via the Web, where I was interviewed by the wonderful Nancy Michaels of Nancy Direct. Learn more about this Web Café and listen to it online.

2) Why Communicate With Your Market Via the Web? – Be ahead of the curve by learning about cutting edge techniques for reaching your target market(s) through online conversation.

3) Who Is Your Target Market? The Most Important Question for the Expert to Answer Before Beginning Promotional Efforts – How to know who your ideal customers and clients are BEFORE you start your marketing efforts!

4) Experts’ Blogs and Websites – What Makes an “Expert’s Website”? What features should it have? Read this article to find out.

Julia Schopick a Featured Speaker for Office Depot’s Online Web Café

I had the honor of being featured as the guest speaker on a recent Office Depot online Web Café, Showcasing Your Expertise Via the Web, where I was interviewed by the wonderful Nancy Michaels of Nancy Direct.

Among the Topics We Covered:

• Why online public relations is one of the best ways to showcase your expertise to your market

• How to utilize Web-based PR techniques effectively -- on websites and blogs

•  Actual Web-based PR techniques, including interviews with experts, and comments left on blogs

• Differences and similarities between websites and blogs

• What kind of website or blog should an expert have?

• Why leaving comments on other people’s blogs is so powerful

• How to decide which blogs are the right ones for leaving your comments

• What is SPAM? -- and how to avoid spamming

AND MORE!!

Listen to the audio and watch the slides

Read the highlights of the presentation

ENJOY!

Web Based PR Featured in Audio Interview By Nancy Direct

I was recently interviewed by the the wonderful Nancy Michaels, for her Nancy Direct Program, on the topic of Web Based Public Relations. For almost an hour, Nancy and I talked about how experts can showcase their expertise to their clients and potential clients via the Internet.

Of special interest, we discussed new ways of promoting yourself as an expert by leaving comments on other people's blogs, and by interviewing other experts for your own blog or website.

CLICK HERE to listen to the interview.

CLICK HERE to read the Questions and Answers. But please note that Nancy and I did NOT stick to this script, and that there's lots more information in the actual audio!

I hope this audio will give you lots of tips about all of the untapped and underutilized online avenues available to you for letting others know that you're an expert!

Enjoy!